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Effectiveness of Online Marketing Campaigns: An Investigation in torrent |
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| Torrent added: | 2014-03-10 22:43:46 |
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Torrent Description
2013 | 145 Pages | ISBN: 3658017317 | PDF | 2 MB
Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works.
The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising.
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