Selfish, Scared and Stupid: Stop Fighting Human Nature torrent

Selfish, Scared and Stupid: Stop Fighting Human Nature And Increase Your Performance, Engagement And Influence by Kieran Flanagan and Dan Gregory

English | 2014 | ISBN: 073031278X | 224 pages | PDF | 2 MB

Appealing to humans' basic instincts to increase influence, buy-in and results
Survival of the species comes down to three basic instincts, say behavioral research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviors and examines the psychology behind why even the best ideas sometimes fail.