Spin: How Politics Has the Power to Turn Marketing torrent

Spin: How Politics Has the Power to Turn Marketing on Its Head by Clive Veroni

English | 2014 | ISBN: 1770893172 | 256 pages | EPUB | 764 KB

In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing. In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion.