Contemporary Marketing Third Canadian Edition - Boone, Kurtz, Ma torrent

Written by Boone, Kurtz, Mackenzie, Snow
Format(s): EPUB MOBI PDF TXT
Language: English

Connecting with Customers. Contemporary Marketing provides students with a current, relevant, and cutting-edge approach to marketing. The text?s up-to-date research and focus on strategy give it the academic rigour necessary for a course on the principles of marketing. The student-centred approach and industry-focused content (including SME and Green Marketing boxes) connect the student to both the academic research and their lives after graduation.