City Branding: Theory and Cases (2011) {=IMPAVIDUS=} torrent

Book Description:

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Product Details:

PDF: 270 pages
Publisher: Palgrave Macmillan; 1 edition (January 4, 2011)
Language: English
ISBN-10: 9780230241855
ISBN-13: 978-0230241855
ASIN: 0230241859
Amazon Link:

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