Talluri K The Theory and Practice of Revenue Management 2004 torrent

Textbook in PDF format

The book seeks - as its title indicates - to cover both the theory and the practice of RM. Fundamentally‚ RM is an applied discipline; its value and significance ultimately derive from the business results it achieves. At the same time it has strong elements of an applied science‚ and the technical elements of the subject deserve rigorous treatment. Both these practical and theoretical elements of the field reinforce each other‚ and to a large extent this is what makes the topic exciting. It is this constructive interplay of theory and practice that we have strived to capture in this book.
Introduction
Quantity-Based RM
Single-Resource Capacity Control
Network Capacity Control
Overbooking
Price-Based RM
Dynamic Pricing
Auctions
Common Elements
Customer-Behavior And Market-Response Models
The Economics of RM
Estimation and Forecasting
Industry Profiles
Implementation