Lynda.com Advanced Google AdWords Tips and Tricks torrent

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Lynda.com Advanced Google AdWords Tips and Tricks | 134.02 MB
Genre: E-Learning


Introduction
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Welcome

1. Improving Account Management
Saving time and confusion with labels
Focusing on what's important with automated rules
Using filters to focus on what matters most
Using shared budgets
Using the My Client Center (MCC)
Using AdWords scripts

2. Using the AdWords Editor
Getting started with the AdWords Editor
Saving yourself with account backups
Addressing duplicate keywords
Building new campaigns and ad groups at lightning speed
Saving time with bulk edits

3. Using Actionable Reports
Knowing where you stand with Auction insights
Measuring AdWords with Google Analytics
Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models
Conclusion
Wrapping up


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