Lynda.com- Best Practices for Flash-based Banner Ads torrent

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Lynda.com- Best Practices for Flash-based Banner Ads

Author: Anastasia McCune
Duration: 03h 59m
Released on: 7/19/2011
Exercise files: Yes

Description

Best Practices for Flash-based Banner Ads explains how to build eye-catching banner ads in Flash Professional that achieve design goals and satisfy the requirements of search engines and the sites where the ads will display. Author Anastasia McCune explores the current standards of banner ad design, offers a series of best practices for technical development, including incorporating video, and details the necessary information to gather from clients and publishers in order to build an ad. Then Anastasia constructs a number of banner ad examples—simple, expandable, and multi-panel—from start to finish, showing how to optimize assets and add interactivity. Exercise files accompany the course.

Topics include:

Understanding terminology
Gathering requirements
Understanding whether to use Flash or HTML5
Setting up an ad and using guide layers
Adding clickability
Optimizing images and text
Publishing final files and images
Creating input text fields
Creating a print job
Handling print errors
Tweening between collapsed and expanded states
Adding timeline control
Integrating Flash, HTML, and Javascript
Addressing security issues


Web: http://www.lynda.com/Flash-Professional-CS5-tutorials/Best-Practices-for-Flash-based-Banner-Ads/79410-2.html