Lynda - Customer Segmentation torrent

Lynda - Customer Segmentation

This Course will be good to the Best for DL withing 30 days after has been post, after that it might not be good DL already, please do me favour to continue seeding to keep this torrent alive.

1h 15m Appropriate for all Sep 14, 2015 | Uploaded in Oct 5, 2015 by 2boweb

Subjects: Business Marketing
Author: Doug Ladd

Learn how to group your customers into market segments to better understand what they really want. In this course, chief marketing officer Doug Ladd explains the basics of customer segmentation. He describes segmentation based on geography, demographics, culture, behavior, and psychographics. He also shows where to look for this information, how to analyze it, and how to develop model customer personas that can help in product development, service level planning, and more.
Topics include:
• Segmenting by location
• Segmenting by demographics
• Segmenting by usage or other behavior
• Why segmenting is important
• Creating and using customer personas

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