UNCERTAINTY IN ENTREPRENEURIAL DECISION MAKING torrent

Author: Panagiotis E. Petrakis, D. Konstantakopoulou
Edition: 2015 edition
Publication Date: April 29, 2016
Publisher: Palgrave Macmillan
Pages: 219 pages
Format: pdf
Size: 1.3M

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Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation.

This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

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