[ CourseHulu ] Jobs to be Done - Theory to Practice torrent

[ CourseHulu.com ] Jobs to be Done: Theory to Practice

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English | 2016 | ISBN: 0990576744 | 202 pages | AZW3 | 1.7 MB
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided?

Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory.

For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86%, a 5-fold improvement.

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