Lynda - Logo Design: Type Treatments torrent

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Logo Design: Type Treatments
Course - Intermediate






Course details
While the letterforms used in a logo are obviously important for identifying the name of a company, slogan, or marketing campaign, they are also another opportunity to convey a visual representation of the company. In this course, Nigel French demonstrates fundamental techniques for working with type in your logos. Nigel takes a methodical, hands-on approach, showing how to create type treatments in Adobe Illustrator. He covers removing elements from letters; modifying letter shapes; how to work with lines, patterns, and dots; how to add dimension; and different ways of incorporating gradients. Each of the effects he demonstrates are stand-alone lessons, so you can jump in on any part of the course based on need. Type skills are an essential part of a designer’s vocabulary and these techniques are the building blocks of a successful typographic logo.


Type techniques for aspiring and professional logo designers
“- [Nigel] Hi, I'm Nigel French. Welcome to "Logo Design: Type Treatments." In this course, I'm going to demonstrate fundamental techniques for working with type in your logos. We'll be looking at adding or removing elements from letters, modifying letter shapes, how to work with lines, patterns, and dots, how to add dimension, and different ways of incorporating gradients. These many and varied techniques are our building blocks. By mastering these techniques, you'll be able to reassemble these building blocks in new and creative ways when designing logos of your own. Let's get started.