Udemy - Easy, Effective Google Grant Ads For Non-Profits torrent

Easy, Effective Google Grant Ads For Non-Profits
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Last updated 2/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 490.78 MB | Duration: 1h 56m

Google Grant Adwords for Non Profits: Set Up High Performing Google Ads, Keep Your Grant & Manage Ads in 2 Hours a Month

What you'll learn
Learn how to run an effective Google Grant Ad account, that will bring relevant, engaged traffic to your website
Master a time-efficient technique, that will enable you to keep your Google Ads performing with just an hour's work every 2-3 weeks
Understand the particular rules & restrictions on Google Grant Ad accounts, how to keep your account compliant & stop your Grant a/c from getting suspended
Be able to undertake keyword research
How to fix a Google Grant Adwords account that isn't performing, or restore an account that's been cancelled
Set up campaigns on Google Ads that will achieve real revenue for your non-profit
How to set up high Click Through Rate campaigns, so your account performs above Google's required minimum of 5% CTR
Know how to use Sitelinks and other Ad Extensions to increase click through and conversions
Understand the power of Google Ads for non-profit digital marketing
Requirements
Access to a Google Grants Ad account - these are restricted to registered charities. If you are eligible for an account but not yet set up, this course provides instructions on how to get started.
This course is suitable for beginners so prior experience with Google Ads is not essential
Knowledge of basic digital marketing concepts such as search engine optimisation (SEO) is helpful
Description
Google Grant Ads (also known as Adwords) are one of the absolute best digital promotion channels for charities and non-profits - Google provides a Grant of up to US$10,000 per month, which charities can spend on highly targeted digital ads. If a Google Grant Ad account is set up correctly and maintained well, it can drive highly engaged visitors and donors to your charity's site.However, many charities struggle to use their Google Grant Adwords Accounts correctly, and Google introduced new compliance rules in 2018 which have led to many charities losing their Grants.Maximise your Google Grant Adwords account, and learn a time-efficient technique for managing them, through this course from Digital Charity Lab.In this course, you will learn:How Google Adwords work, and their power as a digital marketing channelAbout the Google Grant and how to applyHow to correctly set up your Grant Adwords account3 key concepts that will help you understand Google Grant AdsHow to research which of your services and campaigns you can usefully promote through Google Ads, and how to prioritise your campaignsHow to write ad copy that makes searchers want to clickAbout Google's rules for Grant Adwords accounts, and how to stay compliant with themHow to fix a non-compliant accountHow to rescue a Google Grant Adwords account that's not performingSpecific skills and techniques that are crafted for non-profits and your particular business goals and challengesYou will get:Multiple articles and downloadable guidesA checklist and plan of action for keeping your account performingA checklist for fixing a non-compliant Google Grant accountTemplates for brainstorming Ad campaign ideas, and for creating a campaign planThis course is suitable for:Anyone working for a charity who'd like to explore the very effective digital marketing channel that is Google Grant AdsAnyone who needs to set up a new Google Grant Ads accountAnyone needing to fix an existing Google Grant Ads account that isn't performing, or is not complying with Google's rulesFundraisers, campaigners, communications staff, information officersPeople with Google Ads experience who'd like to learn skills specific to non-profits and Google Grant Ads accountsTestimonial"The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you're not following their advice you're almost certainly not getting the best out of your grant."- Justin Moran, Age ActionNB: this course does not cover Google Adwords Express - my recommendation is that you do not use it as its functions are too limited. See the section on Adwords Express for more information.

Overview