Digital Analytics For Outbound And Inbound Marketing https://TutPig.com Last updated 12/2021
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.58 GB | Duration: 1h 36m
Manage your firm's paid and owned media initiatives effectively
What you'll learn
Explain the concepts and strategies of outbound (paid) and inbound (owned) marketing.
Highlight and evaluate the importance of the metrics, marketers use to measure digital marketing performance.
Manage and measure your firm's digital marketing initiatives for outbound and inbound.
Prepare leading metrics and KPIs for digital marketing analytics and link them to financial metrics of the firm.
Requirements
This is an introductory course. No prior experience in digital marketing needed.