Fuller-Love N. Absolute Essentials of Entrepreneurship 2020 torrent

Textbook in PDF format

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This short-form textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concisely introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs.
Introduction
Entrepreneurship: theories and context
The entrepreneur, characteristics and personality
Opportunity recognition: creativity and innovation
Enterprise culture
Female entrepreneurship
Entrepreneurial strategies