Pollak F. Communication Management 2022 torrent

Textbook in PDF format

This volume written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication.
Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.
Communication Channels
Sensory Marketing
Communication through Social Media: Fake or Reality
Using Social Media for the Development of Civic Engagement and Local Governance
The Use of Videoconferencing in Higher Education
Digital Economy in the Post-COVID Period: Changes, Communication Processes and Development Prospects
Ethics and the Prospect of E-Commerce Platforms in Doing Business in Nigeria
Integrative Activities with Suppliers and Customers to Achieve Supply Chain Integration
Marketing Communications in Health Care Institutions