Cook G. Airline Operations and Management. A Management Textbook 2ed 2023 torrent

Textbook in PDF format

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
Historical Perspective
Supply and Demand for Air Transportation
Route Structure
Product Offering
Flight Schedule Development and Control
Labor Relations
Economics and Finance
Fleet Selection and Acquisition
Pricing and Revenue Management
Distribution
International Air Transportation, Policy
Looking Ahead