Udemy - CMO - Strategic Marketing Director [EN] torrent

CMO: Strategic Marketing Director [EN]

https://WebToolTip.com

Published 11/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 5h 27m | Size: 3.04 GB

Marketing strategy | CMO budget and metrics | Brand and digital | Marketing team | AI tools for growth

What you'll learn
Conduct a marketing audit within the first 30 days of the CMO's tenure and develop a clear action plan.
Conduct market, competitor, and unit economics analysis, turning insights into strategic decisions
Build a marketing strategy that is aligned with business goals and understood by the CEO/board
Apply key frameworks: 4P, STP, Ansoff, Customer Journey, strategy matrices
Create an annual marketing strategy and defend it before management
Develop value propositions and brand positioning, create a Brand Plan
Manage digital marketing: SEO, paid media, SMM, email, CRM, content marketing
Building performance marketing: attribution, optimization, funnel from lead to revenue
Manage budgets, calculate CAC, LTV, ROMI, CLV, and make decisions based on financial metrics
Create a Digital Dashboard and manage marketing through a system of metrics
Build the structure of the marketing department, assign roles and areas of responsibility
Manage the team, set KPIs, build reports, and interact with sales/product/CEO
Apply AI tools in marketing, automate processes, and build an AI Roadmap

Requirements
No special knowledge is required to get started — the course is also suitable for those who are just preparing to grow to the level of CMO.
Experience in marketing is desirable: digital, brand, product, performance, or communications.
It is beneficial to have basic analytical skills, data handling skills, and an understanding of marketing channels.
You need a computer or smartphone to view lessons and complete exercises.
The main requirement is the desire to move to a strategic level and manage marketing as a system.