Marketing Strategy & Digital Growth https://WebToolTip.com Last updated 12/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 51m | Size: 1.87 GB
Market Research, GTM Strategy, SEO/SEM, Social Media, Pricing Analysis | TAM/SAM/SOM, PESTLE, SWOT, User Personas, KPIs
What you'll learn
Conduct customer and user research using qualitative and quantitative methods to uncover real customer needs and expectations.
Estimate market potential and opportunity size using TAM, SAM, and SOM to prioritize the right customer segments.
Create detailed user personas and customer journey maps to align marketing strategies with customer behavior and touchpoints.
Use empathy mapping and UX principles (including the UX Honeycomb) to design customer-centric marketing experiences.
Develop effective pricing strategies and assess customer willingness to pay using structured survey techniques.
Design and execute Go-to-Market (GTM) strategies for successful product or service launches.
Apply persuasion and influencing techniques to improve campaign effectiveness and customer conversion.
Plan and manage paid digital campaigns using Google Ads, PPC, and social media advertising platforms
Leverage social media, LinkedIn, affiliate, and mobile marketing to reach and engage target audiences effectively.
Requirements
No prior marketing experience is required. This course is beginner-friendly and all concepts are explained step by step.