Startup PR: Media Relations, Press Pitching & Earned Media https://WebToolTip.com Published 12/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.62 GB | Duration: 1h 33m
Write press releases, build media kits, pitch journalists, and measure PR impact—without an agency
What you'll learn
Build a startup PR strategy using PESO + RPIE: goals, audiences, messaging, and a simple action plan.
Write a press release, boilerplate, and media kit that journalists can use immediately.
Research reporters, build a media list, and send personalized pitches that earn replies and coverage.
Use content + thought leadership to create story angles and credibility that fuel earned media.
Plan PR events and social/influencer campaigns to amplify coverage and community buzz.
Measure PR results (outcomes vs outputs) and report ROI with KPIs, tracking links, and sentiment.
Requirements
There are pre-requisites for taking this course