AI in Marketing: Practical Playbook and Toolkit https://WebToolTip.com Published 2/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 4m | Size: 1.51 GB
Use AI to build smarter campaigns: customer insight, content systems, ads testing, analytics, automation, and QA.
What you'll learn
Understand how AI transforms the marketing value chain and identify where AI adds value, from insights to customer loyalty.
Apply AI tools to define target audiences, refine value propositions, and craft impactful messaging for campaigns.
Use AI to create and repurpose content—copywriting, visuals, short‑form scripts—and ensure compliance and quality.
Optimize ad testing, landing pages, funnels, and automations with AI while tracking key metrics for data‑driven decisions.
Requirements
Basic understanding of marketing concepts (e.g., target audience, messaging, positioning) to contextualize AI applications.
Comfort using computers and internet browsing—no coding or AI experience required; the course covers fundamentals from scratch.
Access to a computer and stable internet connection, plus a willingness to experiment with AI tools (such as ChatGPT, Midjourney, or analytics software).