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(Dunod) - Marketing digital - PDF - FR torrent |
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| Torrent language: |
 fr |
| Total Size: |
68.33 MB |
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| Torrent added: | 2021-01-27 08:53:35 |
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Torrent Description
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(Dunod) - Marketing digital - PDF - FR
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248 pages
date 2018
editeur dunod
auteur roy
isbn 9782100779154
Description
Le comportement du consommateur a largement évolué pour devenir omnicanal : quelles en sont les implications dans le processus d'achat? Quels outils mettre en place? Ce manuel propose de partir de l'analyse du consommateur pour en déduire les méthodes et outils opérationnels du retail online et offline. Chaque chapitre se termine par une interview d'experts du digital (Yves Rocher, Auchan, Vente-Privée, Facebook, Twitter, Guide.com, Galeries Lafayette, Darty...), des quiz et exercices d'application.
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