TEDTalks : What do consumers really want? - Joseph Pine (2004) torrent

TEDTalks : What do consumers really want? - Joseph Pine (2004)

Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

http://www.ted.com

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