Gruen Planet S04E11 WS PDTV XviD-W4F torrent

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Gruen.Planet.S04E11.WS.PDTV.XviD-W4F

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Release Date2011.10.13
Air Date2011.10.12
GenreTalk Show / Advertising Analysis



EPiSODE iNFO


Four seasons into The Gruen Transfer and what have we learned? That
most of us can be bought or sold. And that sometimes, it actually
feels good. Were all coerced and serenaded by advertising, an
industry devoted to changing our minds and our behaviour.

But advertising is not the only industry that wants to get inside
our heads and move the furniture around. Which brings us to spin,
branding, and image control. Along with advertising, they form the
nervous system of 21st century life. Theyre the levers pulled
behind most news stories, the silent partners in public debates.

Gruen thinks its time to look at these dark arts as well. Because
everyone is on the sell. Tyrants. Sports stars. Actors. Criminals.
Politicians. Deities. Charities. Entire nations. Theyre all trying
to persuade us to think, buy or do things that we werent thinking,
buying or doing yesterday.

Gruen Planet, our latest show -in advertising they call it a brand
extension- will run an x ray across the world each week, unpicking
the stories that affect us all. How do you protect an unstable
government when a backbencher goes feral? Does Tiger cut it anymore
as a business? How has the Arab uprising been turned into Western
profit? What was the Dalai Lama doing on Masterchef? Who do you turn
to when your family name is your brand and its become toxic?

Each week, host Wil Anderson will be joined by regulars Todd Sampson
and Russel Howcroft, along with some of Australias smartest
communications experts. They will take us inside the persuasion
business and explain why the world appears, not as it really is, but
as others want us to see it. Why everything is spin, branding,
advertising and image control.

http://www.abc.net.au/tv/gruenplanet/



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