Lead Generation for the COMPLEX SALE torrent

Lead Generation for the COMPLEX SALE
Boost the Quality and Quantity of Leads to Increase Your ROI
Autor: Brian J Carroll
ISBN: 0071458972
Número OCLC: 61204310

Essential lead generation
-- Marketing and sales : one team in the complex sale
-- Defining your best lead
-- Lead generation ROI depends on data quality
-- The value proposition
-- Building the lead generation plan
-- critical success factors
-- Synergies in tactics
-- The phone
-- E-mailing with credibility
-- Public relations and lead generation
-- Event marketing
-- Lead generation on the Web
-- Lead generation and direct mail
-- Lead generation and referrals
-- Blogs, podcasting, and the brave new world of lead generation
-- Working with your leads
-- ROI measurement and metrics
-- Lead nurturing