Universal Principles of Design_2003 pdf torrent

Universal Principles of Design [Hardcover]

Hardcover: 216 pages
Publisher: Rockport Publishers (October 1, 2003)
Language: English
ISBN-10: 1592530079
ISBN-13: 978-1592530076


Scanned: 600 DPI
OCR\'d on Adobe Acrobat 9
Searchable/Copyable text


Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the \"80/20 rule to chunking, from baby-face bias to Ockham\'s razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.




Some of the chapters:

80/20 Rule
Cognitive Dissonance
Cost-Benefit
Depth of Processing
Expectation Effect
Figure-Ground Relationship
Fitts\' Law
Flexibility-Usability Tradeoff
Hick\'s Law
Law of Pragnanz
Appearance Effect
Performance Versus Preference
Picture Superiority Effect
Rule of Thirds
Serial Position Effects
Three-Dimensional Projection
Top-Down Lighting Bias
Uncertainty Principle
von Restorff Effect
Waist-to-Hip Ratio