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[PDF] [2010] Identifying Hidden Needs Creating Breakthrough Prod torrent |
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1.64 MB |
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| Torrent added: | 2011-06-07 20:15:31 |
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Torrent Description
DOWNLOAD MORE EBOOKS, MAGAZINES, & PDFS: http://buyabook.ws/download-ebooks-magazines-pdfs-more/
BOOK INFO:
Publisher: Palgrave Macmillan (November 9, 2010) Language: English ISBN-10: 0230219764 ISBN-13: 978-0230219762 Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don\'t capture the customer\'s imagination. The failure is due to a poor understanding of customers\' needs. Companies need to take a radical approach to identifying customers\' real needs, and this book demonstrates innovative ways to acheive this.
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