[PDF] [2010] Identifying Hidden Needs Creating Breakthrough Prod torrent

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BOOK INFO:

Publisher: Palgrave Macmillan (November 9, 2010)
Language: English
ISBN-10: 0230219764
ISBN-13: 978-0230219762
Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don\'t capture the customer\'s imagination. The failure is due to a poor understanding of customers\' needs. Companies need to take a radical approach to identifying customers\' real needs, and this book demonstrates innovative ways to acheive this.