Managing Green Issues torrent

Tom Curtin, Jacqueline Jones - Managing Green Issues
Publisher: Pаlgrave Mаcmillan | 2001-03-07 | ISBN: 0312237162 | PDF | 221 pages | 650 KB


The management of environmental has become a key concern for many companies. Not only do these issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organization\'s success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organization on how to channel environmental issues to gain competitive advantage.