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Content Strategy for the Web, 2nd Ed {BBS} torrent |
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1145E5019DD6BFA52639F41F5498BA62F3AF9C23 |
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| Torrent added: | 2012-08-16 17:39:18 |
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Torrent Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
* Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
# Paperback: 216 pages # Publisher: New Riders Press; 2 edition (March 11, 2012) # Language: English # ISBN-10: 0321808304 # ISBN-13: 978-0321808301
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