Marketing Effectiveness and Accountability in SMEs torrent

Marketing Effectiveness and Accountability in SMEs
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English | 2022 | ISBN: 3031098609 | 190 Pages | PDF (True) | 8 MB

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.